heavy metal for International Paper
Printer's sample created for International Paper demonstrating the use of metal foil stamping on heavily textured stock. The assignment was to explore how metal could lend life and warmth to print projects.
We went deep and evocative with the language, and created some of the most lyrical copy I've ever written for a paying gig. Long? Yeah, but it was acceptable in the '90s. Though I did this piece more than 20 years ago, it remains one of my favorites.
The Neuron Academy for TechnologyAdvice
A new online learning platform built to teach professionals how to use AI for getting real work done. Launched July 2026 with 70+ lessons and weekly drops.
Naming, branding, brand voice development, curriculum and learning design, lesson writing, AI-enabled workflows to scale written and graphic asset creation, learning activity development.
Kazoo for Griffin Technology
Protective cases for tablets, volume-limiting headphones, and other accessories to keep kids safe while using their parents' tech. Product line naming, branding, sales & marketing narrative, packaging, merchandising.
Survivor for Griffin Technology
Technology protection ecosystem of rugged cases, mounts, and accessories for mobile devices. Launched in March 2011. The brand was acquired by Incipio in 2016 and continues.
Brand development, product naming and taxonomy, new product launches, packaging, brand activations.
Creative concepting and develoipment of all broadcast, out-of-home, digital, social, and ecommerce assets, sales enablement, in-store merchandising.
Product & Brand Evolution
2011: Product debuts
2012: Design/platform system
2013-14: Tiered sub-brand architecture and sell-in
2015–17: Umbrella brand evolves
Today: 56 SKU range of rugged accessories at retail and online
Fitness Accessories for Griffin Technology
Product line introduction of accessories for wearable fitness trackers and Apple Watch.
Messaging keyed on freedom of wearing your fitness tracker all day, at work or at the gym.
In-house creative concepted, written, and produced included broadcast, social, online media, packaging, sales support.
First-Date Ready
One of many social-media campaigns built internally on no budget, "Broken Phone" was built around a survey from match.com that found that your date was likely to be a bit judgey on their first impressions when your phone screen was broken.
Sparkle & Shine for Griffin Technology
New iPhone accessories holiday rollout including digital advertising, social media
Concept, messaging In-house creative concepted, written, and produced included broadcast, social, online media, packaging, sales support.
Technology Explainers for Griffin Technology
Videos, one sheets, digital assets to introduce then-new USB-C connectivity standard and drive sell-in to retailers, distributors, and end users.